Umico is an online platform for personalized client liaison and client loyalty management
Take part in the first loyalty program, which is a large scale innovation program in Azerbaijan with the Kapital Bank as an investor. The program allows you to dynamically increase the customer flow, sales efficiency, and save IT and operational expenses for your own loyalty program.
How can Umico help?
Umico is a new generation tool for the global expansion of retail business. Here are the problems it solves:
Drawing new customers
due to client database exchange with other companies, Umico's partners.
Increase in the frequency of purchases
due to the personalization of offers - the right purchases at the right time to each customer
due to the mechanism of accumulation and expenditure of bonuses in the wide network of partners
due to cancellation of massive sales in favor of personal customer rewards for purchases
How does Umico work?
With Umico, every purchase provides a benefit to the customers. More purchases, more benefits.
Buyer becomes a Umico member
To become a member of Umico, just download a mobile application in which the buyer will immediately see an electronic loyalty card, or get a plastic card from Umico partners with a unique customer ID in the form of a barcode.
Buyers shop with Umico partners
To make a purchase, it is enough to present to the cashier a plastic or electronic loyalty card from the application. The cashier scans the barcode on the loyalty card and accepts payment for the purchase in any way convenient for the client, by a card of any bank or cash.
Buyers receive bonuses for every purchase with Umico
Bonus manats (loyalty program bonus units) are awarded for each purchase from Umico partners. The balance of the bonus account is updated daily. Members of the program can see their bonus account in their personal cabinet in the mobile application or on the Umico website or find out the amount of accumulated bonuses by phone.
Buyers pay bonuses for new purchases
Customers come to you for new purchases and pay accumulated bonus manats. The more customer bonuses, the more new sales for you. Instead of bonuses, you get real money from the operator of the program.
Why is the coalition loyalty program Umico more profitable than the discount ones?
The cost of the discount program is too high (especially for maintaining the cumulative discount program), because you give the sale proceeds immediately "without departing from the cash register", and your customers become more and more expensive with each new purchase, as they constantly wait for discounts.
The process of accumulation and accounting of bonuses itself contains elements of gamification, and people in the modern monotonous world tend to find game in all aspects of life - game leads into the process of using the program.
Saving money in circulation
Participation in the coalition bonus program as compared to the discount program allows you to reduce the % of gratitude to the buyer for loyalty and leave your money in circulation for at least some time.
The possibility of applying the most advanced experience in the implementation of actions and programs to encourage customers on the basis of the bonus system by giving customers not a direct discount, but the opportunity to save money for what they need and make a purchase for bonuses on special conditions.
Unique automated bonus mechanics based on customer behavior data to stimulate demand for your products and services.
Special offer valid until September 5
All September, receive 10 manat AZN when ordering breakfast!
The special offer from Paul -Neftchiler Ave.,153
Special offer valid until September 3
Buy Nike sneackers only for 50 manats bonus!
The special offer fromNike–Samed Vurgun street, 24D
Pay with bonuses
Let the buyers save up for the dream, because they will be able to spend the received bonus manats for the purchase of what they really want. The discount will be forgotten on the day of purchase, it will not tie customers to your brand, but the opportunity to realize the dream will return buyers to you again and again.
Is it time to sell off the remains of the collection? Instead of a common discount, offer to pay for the purchase with bonus manats at a special rate. In this way you accumulate funds accumulated in the loyalty program into your account, significantly increase the number of customers and earn on volume.
Bonus loyalty program
world practice of applying coalitional loyalty bonus programs
up to 35%
manage to keep of new customers and make them regular
up to 21%
increase in the average check noted when introducing bonus loyalty
up to 86%
of accumulated bonuses spent in the network of partners for full or partial payment for goods
Effective marketing communications
Real-time communications - mass, group or personal
Trading partner marketing
Active promotion of partners on TV and the Internet, in outdoor advertising, on the website and in the Umico application at the expense of the operating company
Motivation of Umico users for attracting friends to participate in the program and buy from partners
Push messages that encourage purchases from partners, and recommendations of the closest partners according to user geolocation data
SMS and email marketing
Targeted marketing in the interests of partners in the most effective communication channels - SMS, messengers and email postings
Creation and distribution of special offers on behalf of partners based on the analysis of consumer purchasing behavior
Congratulations to customers and their families on significant events, customer surveys and gamification
Why customers will like Umico - according to focus groups
My husband and I have two children. I would be pleased to receive greetings and gifts for important events, such as on our sons' birthdays or school, from Umico as a reward.
Sona, 33 years old
I have little time in the middle of the week. On Saturday morning, I can safely go shopping. I'll be happy if Umico sends me special offers on Saturday morning.
Emil, 27 years old
I love buying cheap, so I can wait for a good offer. If I had an application where I could "dump" the goods and wait until it finds the best price for me, I would use it.
Zaur, 36 years old
We love one restaurant not far from home and often go there. I'd be pleased if every time we went there, I would receive a coupon for my favorite dessert for free in Umico. For example, when ordering to the extent of a certain amount.
Aidan, 25 years old
Partner Cabinet Umico
Manage your company's page, link tags to company search in the Umico catalog, customize actions and special offers in your personal cabinet
Technical integration formats
We will find a convenient integration solution in any situation.
Data exchange at the API level through standardized connectors to the 1C system, the use of Web services, the services of the exchange of XML or CSV files
Creating SQL queries, obtaining relevant data from the partner's accounting system and sending it to the operating company in an agreed way
Mobile cash office Umico is a special application that will allow you to use a smartphone or tablet for processing and performing all cash transactions, including operations under the Umico loyalty program
Implementation with the help of the team and official partners of Umico of a new accounting / cash system on special conditions provided only for companies - participants in Umico
Become a Umico Partner
Coordination of conditions of participation
Agree on % of loyalty for buyers and sign a simple agreement. Integration into the loyalty program at the startup stage is free, there is no admission fee and other payments.
IT integration with the maximum involvement of the Umico team - the implementation of an affordable integration solution in any scenario on the partner side.
Launch and maintenance
Administering of the loyalty program by the Umico operator
As early as this year, partners will see the global development of the Umico ecosystem and will be able to take advantage of new opportunities for sales growth.
Sell online with Umico. To do this, you just need to upload products through your personal cabinet and keep the catalog up-to-date. No cost to create your own online store, delivery service and to attract traffic. Launch your own turnkey online store in Umico.
Thanks to the introduction of innovative algorithms for collecting, storing and analyzing customer data and building thereupon models of consumer behavior, Umico provides access to a set of unique tools to increase sales volume and efficiency tenfold. All you need is to go partners with Umico and provide products for sale.
Let Umico help you make your customers happier and sell more: